Privacy Policy
Effective Date: January 1, 2026
OUR COMMITMENT TO PRIVACY
Datablocks Inc. (“Datablocks”) believes in the privacy rights of all
Internet users. This Privacy Policy explains the information
collection, use, and disclosure practices of Datablocks and applies
to all information Datablocks collects in any form, whether written
or electronic. This Privacy Policy explains what information may be
collected from you and how it is used. It also explains how you can
ask questions, make suggestions, and express concerns about
Datablocks’ privacy practices.
We may change this Privacy Policy at any time so we encourage you to
review these pages on a regular basis.
DATABLOCKS’ BUSINESS
Datablocks prides itself on providing an atmosphere that is
non-disruptive to Internet users. Our proprietary ad personalization
methodologies enable advertisers to effectively direct their
campaigns to the audience(s) they are looking to reach. Services
Datablocks offers include an Internet platform that enables
publishers, advertisers, and ad networks to efficiently market, buy
and sell digital advertising and ad inventory.
Through its Internet platform, publishers, advertisers, ad networks
and other clients of Datablocks may collect and use data for
advertising purposes on their digital platforms across the Internet.
Publishers may use our services to process consumer data, which they
collect or source. Their data collection, use, and sharing practices
are governed by their own privacy policies and may differ from those
adopted by Datablocks. We encourage you to refer to the privacy
policies of any websites you visit and apps you use, to learn about
their privacy practices to understand how your personal information
may be used before you disclose any personal information on them.
WHAT INFORMATION WE COLLECT AND HOW WE USE IT
Datablocks uses log files to track transactions. These log files
include internet protocol (IP) addresses, browser types used, postal
or zip codes, the internet service provider (ISP) utilized,
referring/exit pages, platform type, date/time stamps, device IDs,
and number of clicks among others. This information is then used to
analyze trends, administer the site, and personalize advertisements
to users accordingly.
In the course of and for purposes of conducting its business,
Datablocks may collect, process and store the following consumer
information on behalf of its clients that is considered Personal
Information under the Canadian Personal Information Protection and
Electronic Documents Act (PIPEDA) or Personal Data under the
European Union’s General Data Protection Regulation (GDPR):
- browser and device information received from publishers is shared with advertisers and agencies for responding to requests for advertisements, forecast advertising inventory and troubleshooting any operation issues related to Datablocks’ platform;
- IP addresses are used to bid on advertising inventory;
- geo-location data is used to bid on advertising inventory;
- precise location data (data obtained from a device about the physical location of the device) is used to bid on advertising inventory;
- GPS coordinates, where available, are used to bid on advertising inventory;
- unique UserIDs created by Datablocks and stored as a cookie in your browser may be shared with publishers, advertisers and other clients of Datablocks and used to create anonymous user profiles for the purpose of targeting future advertising;
- mobile device identifiers are used to understand mobile traffic and are shared with advertisers and agencies to personalize the advertising experience;
- pixel data (data obtained through or in connection with the placement of any pixel mechanism on a web site, advertisement or email) may be created by publishers, advertisers and other clients of Datablocks and used to track your activity on a web site and to create or add information to anonymous user profiles for the purpose of targeting future advertising;
- UserIDs (and associated information) created by third parties may be matched with UserIDs created by Datablocks and shared with publishers, advertisers and other clients of Datablocks to add information to anonymous user profiles for the purpose of targeting future advertising;
- data on whether a user viewed or clicked on an Ad is shared with advertisers and agencies.
- Administer, troubleshoot, enhance and manage our services;
- Send processing communications, including updates on your account;
- Manage your account;
- Analyze the accuracy and effectiveness of our website and services;
- Analyze and understand our customers and their needs;
- Diagnose problems with our servers or platform; and
- Meet obligations as required by applicable laws, i.e. fraud detection, enforcing our business terms and agreements.
Datablocks may combine information that does not directly identify an individual with data collected from other sources to provide publishers, advertisers and ad networks with information to improve the relevance of advertising presented to users and determine whether to bid on ad inventory. In addition, although Datablocks does not directly engage in Cross-App Advertising, our technology may collect and/or pass through Mobile Device IDs (the unique identifier assigned to a device by the manufacturer) or Advertising IDs, instead of cookies, to recognize you.
Personal Information of Datablocks Clients
Registering to become a user of the Datablocks platform, either as
an advertiser, ad network, or a publisher, requires the submission
of personal information to Datablocks. This can include the full
name, mailing and/or billing address, email address, company name,
website URL, and financial information for billing purposes.
Datablocks uses this information to service its accounts and respond
to sales inquiries or technical support requests. All information
provided by you to Datablocks is held in strict confidence and as
prescribed by applicable law and the corresponding regulatory
authorities.
Datablocks does not sell the account information of its clients to
third parties for their own promotional use, and does not disclose
it except as required by law, as described in this Privacy Policy,
or with the client's consent.
Sensitive Information & Children
Datablocks does not intentionally collect or aggregate information
based on sensitive information, including health conditions, sexual
orientation or family life, financial information, race or
ethnicity, private communications, behaviour at home or specific
addresses, to target ads on behalf of its clients and prohibits its
clients from doing so via its platform.
We do not knowingly collect personal data about children. Our
systems are not designed for use by children under the age of 13. If
we learn we have collected or obtained personal data of someone
under 13, we will delete that information from our database. If you
believe that this has occurred, please contact us at
support@datablocks.net
Third Party Data
Although Datablocks receives and processes anonymous information about consumers on behalf of its clients to enable targeted advertising on the website(s) and application(s) that they support, such data is not owned by Datablocks. The data is owned by its clients and licensed to Datablocks for processing. Datablocks does not have control over the collection and use of such data on other platforms. The collection and use of such data on other platforms is not governed by this Privacy Policy. You are encouraged to review the privacy policy and legal terms adopted by the publishers and advertisers using the data to determine how such data may be used on other platforms and in other contexts.
COOKIES & CROSS DEVICE LINKING
An HTTP cookie is an object that stores a small amount of data on
behalf of a website on a given device. By saving information in a
cookie, websites can remember preferences or recognize browsers from
one visit to another or from one website to another. Datablocks uses
both session-only and persistent cookies. More specifically,
Datablocks uses certain cookies that last only for the duration of a
user’s internet session and expire when that user closes their
browser, as well as certain other cookies that are used to remember
a user when they return to a website and will last for longer.
HTML5 cookies, also known as HTML5 Web Storage, or local storage, is
a technology that allows a website or application to store
information locally on a user’s computer or mobile device.
Datablocks uses HTML5 cookies, or local storage, in connection with
its platform and website to recognize users from one visit to
another or from one website to another.
Datablocks ultimately uses these technologies (referred to as
“cookies” going forward) to facilitate transactions between buyers
and sellers of digital advertising inventory and, among other
things, to enable its publishers, advertisers and other clients to
effectively: (a) target advertisements; (b) evaluate and assess
their advertisements and campaigns; and (c) view and enforce user
opt-out choices. Datablocks’ platform further uses cookies to
associate a unique UserID with browsers and devices and other
information, so that Datablocks’ platform and Datablocks
clients/partners can then use the information to target
advertisements and campaigns for delivery via the Datablocks
platform. As explained above, Datablocks will also match Datablocks
UserIDs to UserIDs and information collected by third parties to add
information to anonymous user profiles for the purpose of targeting
future advertising.
Cross-device linking is a form of matching that allows advertisers
to, within a degree of probability, conclude that certain devices
are related to each other, i.e. they belong to the same user or
household. Datablocks may engage in cross-device linking for
personalized advertising, ad delivery, and reporting. If you would
like to opt-out of having cross-device linking used by Datablocks on
your devices, please see the “Your Privacy Choices” section below.
GOOGLE ADVERTISING SERVICES
Datablocks participates in Google's Authorized Buyers program and uses Google advertising services to purchase advertising inventory and deliver advertisements across websites and applications that partner with Google. In connection with these services, Google may set and read cookies on your browser, or use mobile advertising identifiers on your device, to serve advertisements, measure their performance, and support the advertising features described in this Privacy Policy. Google may also use these cookies and identifiers to recognize your browser or device across websites and applications that use Google advertising services.
Datablocks may match its own UserIDs with Google advertising cookies or mobile advertising identifiers (a process sometimes referred to as "cookie matching") so that advertisements purchased through Google can be targeted, delivered and measured. Information collected through Google's services is subject to Google's Privacy Policy. To learn more about how Google uses information from websites and applications that use its services, please visit
https://policies.google.com/technologies/partner-sites.
REMARKETING
Datablocks uses remarketing (also called retargeting) in its online advertising. This means that Datablocks, and third-party vendors including Google, may show you advertisements on other websites and applications across the Internet based on your prior visits to websites operated by Datablocks or its clients. To do this, Datablocks and third-party vendors including Google use cookies, mobile advertising identifiers and similar technologies to recognize your browser or device and to inform, optimize and serve advertisements based on those past visits.
Datablocks may use remarketing lists created from this information to target advertising inventory purchased through Google. Google may match these lists to Google advertising cookies or mobile advertising identifiers to enable this targeting.
You may opt out of Google's use of cookies and device identifiers for personalized advertising by visiting Google's Ads Settings at https://adssettings.google.com. You may also opt out of third-party vendors' use of cookies for interest-based advertising through the Network Advertising Initiative or Digital Advertising Alliance of Canada opt-out pages linked in the "Your Privacy Choices" section below, or control the use of mobile advertising identifiers through your device settings.
WHO DOES DATABLOCKS DISCLOSE INFORMATION TO AND WHY?
Datablocks may disclose your information under the following
circumstances:
Your information may be processed and stored outside of the province
or state in which you reside and/or outside of Canada by us, an
affiliate or a third party service provider for the purposes set out
in this Privacy Policy and, under the laws of these other
jurisdictions, in certain circumstances foreign courts, law
enforcement agencies or regulatory agencies may be entitled to
access your information.
Datablocks may disclose your information to third parties if you
have violated our terms of service, terms of acceptable use, or if
we need to comply with applicable laws and lawful governmental
requests, other legal and regulatory authorities and for other
lawful purposes.
YOUR PRIVACY CHOICES
Web Browser Option to Opt–Out
Some of the ads you see on the internet or in applications on your
mobile device are targeted to your interests and based on your
activity online or in the applications on your mobile device. This
type of ad targeting — sometimes called “interest-based” advertising
or “online behavioural advertising” — is enabled through various
technologies, including browser cookies, mobile advertising
identifiers as well as other non-cookie technologies. Targeted
digital ads help support the free products, services and content you
enjoy online.
Most browsers are set up to accept cookies; however, the "help"
feature of the menu bar on most browsers will explain how you can
stop accepting cookies and how to turn off existing cookies. If you
decide not to accept cookies you may not have access to certain
features that make your experience of the website more efficient and
some of the features on the website may not function properly.
The opt-out process does not opt you out of receiving all ads, only
interest-based ads. You will continue to get ads after you opt out;
they will just not have any special relevance to your interests
Google Ads Settings
You may opt out of personalized advertising by Google, including Google's use of cookies and mobile advertising identifiers for advertising purposes, by visiting Google's Ads Settings at https://adssettings.google.com. On mobile devices, you may also limit ad tracking or reset your advertising identifier through your device's settings.
Install Opt-Out Cookie
To help protect your privacy, Datablocks and its clients have
voluntarily agreed to abide by the high standards of Digital
Advertising Alliance of Canada (DAAC) and the National Advertising
Initiative, including offering an opt-out mechanism.
Opting out of interest-based advertising means that you will no
longer be shown ads that have been tailored to your interests. It
does not mean you will no longer see advertising online. When you
opt-out, an opt-out cookie will be stored in your web browser
signalling your opt-out preference to DAAC and NAI members including
Datablocks and its clients
To learn more or to opt-out of targeted advertising from other DAAC
members, please visit:
youradchoices.ca/choices.
To learn more or to opt-out of targeted advertising from other NAI
members, please visit:
https://optout.networkadvertising.org/
;
Please note that if your browser is configured to block third-party
cookies, then the opt-out cookie may not work. If you delete your
browser cookies, you will need to opt-out again. The opt-out will
only apply to the specific browser in which you set it. The opt-out
process must be repeated for each different browser.
CLICK HERE TO OPT OUT
CALIFORNIA PRIVACY RIGHTS
This section applies to California residents and supplements the rest of this Privacy Policy. Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, "CCPA"), California residents have specific rights regarding their personal information.
Categories of personal information we collect. In the preceding 12 months, Datablocks has collected the following categories of personal information, as described in the "What Information We Collect and How We Use It" section: identifiers (such as IP addresses, cookie identifiers and mobile advertising identifiers); internet or other electronic network activity information (such as browsing activity, pages viewed and interactions with advertisements); geolocation data; and inferences drawn from this information for advertising purposes.
Sale and sharing of personal information. Datablocks does not sell personal information for money. Datablocks does disclose the categories of personal information listed above to advertisers, ad networks, publishers and advertising technology partners, including Google, for cross-context behavioral advertising. Under the CCPA, this is considered "sharing". Datablocks does not knowingly sell or share the personal information of consumers under 16 years of age.
Your right to opt out of sale or sharing. You have the right to opt out of the sale or sharing of your personal information. You may exercise this right by visiting our Do Not Sell or Share My Personal Information page at https://datablocks.net/cookie-opt-out , or through the opt-out mechanisms described in the "Your Privacy Choices" section above. Datablocks also honors Global Privacy Control (GPC) signals sent by your browser as a valid request to opt out of sale or sharing for that browser.
Your other rights. Subject to applicable exceptions, you have the right to request that Datablocks disclose the categories and specific pieces of personal information it has collected about you, the categories of sources, the business purposes for collecting or sharing it, and the categories of third parties with whom it has been shared; to request deletion of your personal information; and to request correction of inaccurate personal information. Datablocks does not collect sensitive personal information as defined by the CCPA for the purpose of inferring characteristics about you.
Non-discrimination. Datablocks will not discriminate against you for exercising any of these rights.
How to submit a request. To exercise any of these rights, contact us at support@datablocks.net with the subject line "California Privacy Request", or by mail at the address in the "Concerns, Inquiries and Access Requests" section below. We will need to verify your identity before responding. Because Datablocks does not hold information that identifies you by name, verification may require you to provide the cookie or device identifier associated with your browser or device. You may designate an authorized agent to make a request on your behalf; we may require proof of the agent's authorization.
QUEBEC PRIVACY RIGHTS
This section applies to residents of Quebec and supplements the rest of this Privacy Policy. Datablocks is subject to Quebec's Act respecting the protection of personal information in the private sector, as amended by Law 25.
Person responsible for the protection of personal information.
Datablocks has designated the following person as responsible for
the protection of personal information and for ensuring compliance
with applicable privacy laws:
Chief Operating Officer, Datablocks Inc.
support@datablocks.net
243 Church St., Suite #200, St. Catharines, Ontario, L2R 3E8, Canada
Your rights. Quebec residents have the right to access the personal information Datablocks holds about them, to request correction of inaccurate, incomplete or ambiguous information, and to withdraw consent to the collection, use or disclosure of their personal information. Where Datablocks uses technology that identifies, locates or profiles you, you may deactivate the functions that allow this through the opt-out mechanisms described in the "Your Privacy Choices" section above.
Transfers outside Quebec. Personal information may be transferred to, processed and stored outside Quebec, including in other Canadian provinces and the United States, as described in the "Who Does Datablocks Disclose Information To and Why?" section above. Before transferring personal information outside Quebec, Datablocks assesses the privacy protections available in the receiving jurisdiction.
Confidentiality incidents. Datablocks maintains a register of confidentiality incidents involving personal information. Where an incident presents a risk of serious injury, Datablocks will notify the Commission d'accès à l'information du Québec and affected individuals as required by law.
To exercise your rights or ask questions, contact the person identified above.
DATA RETENTION
Datablocks retains your information for as long as necessary or
relevant for the listed purposes in this Privacy Policy, or as
required by any applicable legal and retention obligations.
Datablocks may retain data for as long as needed to provide
services. We may retain data even after an account has been closed,
is inactive, or is no longer engaged in business with Datablocks if
retention is reasonably necessary to comply with our legal
obligations or meet regulatory requirements, resolve disputes,
prevent fraud and abuse, or enforce our Privacy Policy or our
contractual obligations.
After 6 months, we de-personalize data by creating data sets that
cannot be traced back to individuals. If an account is inactive for
6 months, we will destroy the associated data within 3 months.
Personal data will be destroyed according to our data destruction
process.
SAFEGUARDS
Datablocks has technical, contractual, administrative and physical
security measures to protect your information in a manner that is
reasonable and appropriate to the nature of the information you
provide to Datablocks.
Datablocks follows strict Information Security policies to protect
personal data submitted to us, both during transmission and once we
receive it. Although we take steps to secure your information, no
method of transmission over the Internet, or method of electronic
storage, is 100% secure. Therefore, while we strive to use
commercially acceptable means to protect your personal data, we
cannot guarantee its absolute security.
Other than as permitted or required by law, if we wish to collect,
use or disclose your information for purposes that are not
contemplated in this Privacy Policy, we will identify those purposes
at the time of collection. You will be given a reasonable
opportunity to opt-out of any such additional purposes.
In the unlikely event of a confirmed security breach, Datablocks
will investigate and contact impacted persons regarding the breach.
We reserve the right to disclose your personal data as required by
law, in response to a subpoena or similar investigative demand, a
court order, or a request for cooperation from a law enforcement or
other government agency; when we believe that disclosure is
necessary to protect or exercise our legal rights; or to defend
against legal claims.
CHANGES TO THIS PRIVACY POLICY
This Privacy Policy may be updated from time to time. Any changes will be posted at this website. Also, an alert may be sent to you when changes are made to this Privacy Policy. Except as otherwise required by law, any modifications made to this Privacy Policy will not materially affect the privacy of data collected by Datablocks prior to the effective date of the policy change.
CONCERNS, INQUIRIES AND ACCESS REQUESTS
To inquire about privacy concerns or make an access request, please
contact Datablocks by mail, as detailed below, or by email at
support@datablocks.net
with the subject line “Privacy Inquiry” or “Privacy – Access to
Information Request”.
Attn: Privacy Team
Datablocks Inc.
243 Church St., Suite #200
St. Catharines, Ontario, L2R 3E8
Canada
You may make a request to access the personal information that
Datablocks has about you inquire about what it is used for, and with
whom it has been shared. If you notice any inaccuracies or wish to
update any part of your personal information you may contact us
about that as well.
Any user who has consented to the use of their personal data by
Datablocks in accordance with the uses disclosed in this Privacy
Policy, has the right to withdraw their consent to such use. In
order to withdraw your consent, please contact us at the above email
or mailing address.